Welcome to Trident Business Group — Now accepting new consulting clients for Q2 2026. Get in Touch
Trident Business Group
Three Pillars. One Standard.
Strategy. Safety. People. We help businesses perform at a higher level through consulting, safety excellence, and talent solutions — grounded in two decades of real-world experience.
What We Do
Services Built on Experience
Business Consulting
Strategy, operations, growth, and exit planning. We help you build a business that runs without you — and is worth something when you're ready to move on.
Learn More
Safety Programs
Workplace safety consulting, program development, and culture building. Because every worker deserves to go home safe — and every business needs to operate responsibly.
Learn More
Sales Training
Sales is a skill, not a personality trait. We train teams on the fundamentals that move the needle — prospecting, discovery, objection handling, and closing.
Learn More
Fractional Operations
Part-time COO services for small and mid-size businesses. We audit workflows, build SOPs, and implement process improvements — without the overhead of a full-time hire.
Learn More
Industry Recruitment
Connecting energy, construction, and safety companies with skilled tradespeople, project managers, and safety professionals across Western Canada.
Learn More
Business Exit Planning
Exit planning to help you build a more valuable business, create a documented exit plan, and align your business, personal, and financial goals.
Learn More
Leadership Coaching
Business coaching for owners, executives, and professionals who want to grow with clarity, confidence, and purpose — from strategy to execution.
Learn More
About
Marcus Reid, HBComm, CRSP
A business builder with a strong focus on strategy, execution, and long-term value creation. Over two decades of experience across operations, sales, and leadership roles — helping organizations scale services, improve performance, and operate with greater clarity and discipline.
My approach is practical and results-driven. I build systems that work in the real world — whether that's improving service delivery, strengthening client relationships, or identifying new market opportunities.
Results That Matter
Deals Get Done When Strategy Meets Execution
From first conversation to signed agreement — we help you build the systems, skills, and confidence to close with clarity.
Book a ConsultationSoftware
Tools Built to Solve Real Problems
Spearhead Leads
Find Leads. Close Deals. Scale Fast.
AI-powered lead generation and CRM platform that scrapes Google Maps, finds verified business emails, manages your sales pipeline, and automates cold email outreach — so your team can focus on closing deals.
Company Command Center
One Platform. Every Function. Zero Gaps.
Complete business and safety platform with work alone monitoring, safety compliance, workforce management, accounting, and client management — purpose-built for Canadian companies.
Our Methodology
Six Pillars. One System.
The Trident Method is a comprehensive business operating system built on six integrated pillars. Every engagement is grounded in this framework — giving clients a clear path from where they are to where they want to be.
Vision & Strategy
Strategic planning, market positioning, and growth architecture.
People & Leadership
Organizational design, hiring frameworks, and leadership development.
Execution & Accountability
90-day sprints, KPI dashboards, and meeting cadences.
Financial Mastery
Cash flow management, profitability analysis, and decision frameworks.
Exit Readiness
Value acceleration, transferable value, and exit planning from day one.
Sales Excellence
Pipeline design, prospecting systems, and closing methodology.
Resources
Practical Knowledge, Freely Shared
Lead by Example
Sell the Problem, Not the Product
Near Misses Are Not Good Luck
Proven Results
What Our Clients Achieve
From Owner-Dependent to Exit-Ready in 30 Months
"I went from being the bottleneck to being the strategist. For the first time in 15 years, the business runs whether I'm there or not. That's not just freedom — that's real value."
— Founder, Western Canada Mechanical Contractor
Ready to Build Something Better?
Whether you need strategic consulting, safety expertise, or personal coaching — the first step is a conversation.